Say Goodbye to sleep wrinkles

Say Goodbye to sleep wrinkles

Wouldn’t it be lovely to feel your best when you wake up?


Some mornings, I looked in the mirror and saw me, but with sleep wrinkles and malar bags. I lectured, I was on show first thing, and I looked like I’d just woken up

Shula Rich, Inventor Waking Beauty® Sleep System

Shula Rich Waking Beauty founder

Dermatologists, aestheticians, and beauticians agree sleep wrinkles are due to pressure on the face from sleeping on your side, and the answer is to change position and sleep on your back.

This is why Shula developed Waking Beauty® Sleep System. To help her sleep comfortably on her back. Waking Beauty® System is the world’s first Natural Layered Sleep System and it is now Internationally Patented. A registered Class One Medical device, and awarded British Invention of the Year for its original solution to the science of sleep positioning.

Non-sleep side
Sleep side
After using the sleep system
Graphical image with a lady sleeping whilst using the Waking Beauty pillow system

Wake Up Looking Amazing

Sleep Wrinkle Free

Have you ever woken so crinkled even your mobile doesn’t recognise you? These are sleep lines from the pressures of sleeping on your side. Expression lines can be natural and beautiful but you can be free of those niggling sleep lines and sleep comfortably with the Waking Beauty® layered sleep system.

Skin Hydration Stays in Place

Rested Healthy Skin

You choose your skin products carefully, and it takes time to apply them so let them do their best for you. If you’re sleeping on your side they’ll wipe off on your pillow, and their benefits will be lost.

Tweakments Last Longer

Back-Up the Botox – Keep the Filler Fabulous

After any tweakments the pressure from sleeping on your side are a definite no-no. You can keep the tweakments fab by sleeping relaxed on your back as your new Beauty Basic.

Confidence in Your Position

Power Positioning

If you love the idea that your posture influences how you feel and how people perceive you, then back-sleeping is for you. Sleeping in a confident position at night means you can wake up to face life head-on.

Following Doctors Recommendations

Helping You Stay Well

Have you been advised to change sleep position and sleep on your back? Back Sleeping helps many medical conditions. Waking Beauty® is Registered as a Class One Medical Device. Its unique layered construction helps you sleep in comfort and recover.

Body Alignment

Wake Up Ready To Go

Do you ever wake up feeling a bit achey?  It could be simply from a scrunched up sleep position. The Waking Beauty® System will help you sleep comfortably on your back. The system elements are filled with pure British wool, supporting your spine naturally.

Graphical image with a lady looking at her wrinkle-free skin in the mirror

Our Story

Who we are

Waking Beauty® is an innovative brand consisting of five unique Sleep Elements.

Designed and developed by Shula Rich, Waking Beauty® Elements are exquisitely crafted, ethically and sustainably sourced and impeccably designed to support your sleep position. Our unique, patented Sleep System has been recognised for the innovative contribution we are making to the broader understanding of health and beauty. In 2021 it was awarded a Double Gold Medal for British Invention of the Year.

Waking Beauty - Our story cover

Read more about Waking Beauty® in our illustrated story

At a glance

  • The System has Five Elements
  • Each filled with natural British Wool
  • They’ll fit naturally to your body
  • Support your head, neck and back
  • Look simply beautiful on your bed
Lady sleeping whilst using the Waking Beauty sleep system

Waking Beauty® Sleep System

Wake up ready to go

From $185

We’re all different and to embrace that each Element in the System can be personalised. You may want to sleep more upright … or flatter. You might need to sleep cooler … or feel shivery. Some nights you’ll want to curl up … others stretch out. As soon as you use Waking Beauty you’ll discover how easily it adapts.

More info

What our customers say about Waking Beauty®

Add luxurious silken slips specially sized to fit each element

I developed the idea of calibrated slips when my mother complained she’d ‘not slept all night’. The cotton slips were too small for her pillows and turned them into ‘stone’

The fabric and size of a pillow slip are crucial. Tightly woven unforgiving fabric can destroy your sleep. Waking Beauty® slips are calibrated to fit each element and tested for your best night’s rest

I developed the idea of calibrated slips when my mother complained she’d ‘not slept all night’. The cotton slips were too small for her pillows and turned them into ‘stone’

The fabric and size of a pillow slip are crucial. Tightly woven unforgiving fabric can destroy your sleep. Waking Beauty® slips are calibrated to fit each element and tested for your best night’s rest

I developed the idea of calibrated slips when my mother complained she’d ‘not slept all night’. The cotton slips were too small for her pillows and turned them into ‘stone’

The fabric and size of a pillow slip are crucial. Tightly woven unforgiving fabric can destroy your sleep. Waking Beauty® slips are calibrated to fit each element and tested for your best night’s rest

Ayla icon frontAyla icon back

Ayla

From $25

Ayla is a science-based vegan-silk fabric. With the air permeability of silk. Ayla stays cool and, like silk, can wick away moisture.

Carys icon frontCarys icon back

Carys

From $35

Meaning Love. Hand loomed natural coloured silk. The tiny moth which produces silk for Carys stays unharmed and can fly free from its caccoon before spinning.

Reine icon frontReine icon back

Reine

From $75

Meaning Queen. A luxurious silk that you can also wash. Woven with fair labour exclusively in the Loire Valley of France, the centre of expertise in European sericulture.

Traditional icon frontTraditional icon back

Traditional

From $60

An Ayla slip sized to fit traditional pillows. Ayla vegan-silk acts like silk for your face and hair . It’s glamorous and really easy to wash and care for.

For detailed information on Waking Beautiful  please visit our science section.

Here you’ll be able to watch videos and download information packs.

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